Percent Pledge Press

The Importance of Giving in Recruiting Today’s Top Talent

Joel Pollick
Posted by  Joel Pollick on Apr 18, 2019

If you are a business leader who wants to grow your business (so, if you are a business leader!) then you obsess over talent. Keeping existing talent, and attracting new talent. That point may be obvious, but do you also know that today's top talent is socially-conscious millennials?

As such, philanthropy needs to be part of your recruiting strategy. Recruiting is largely an exercise in storytelling, and including your "philanthropic story" resonates with today's talent (in addition to being a great reflection of your culture). These tips will make it easy for you to improve recruitment by doing good. 

Millennials are the largest population in the US workforce now (36%), and will be an overwhelming majority (75%) by 2025, according to Brookings. And as we mentioned, they give a shit about giving!

64% of millennials won’t take a job from a company that doesn’t have strong Corporate Social Responsibility (CSR) practices. (Source: Cone Millennial Engagement Study)

This stat is powerful and might elicit different kinds of responses. Maybe you think this stat doesn't mean much and that millennials won't actually turn a job down if a company doesn't have strong CSR practices. Maybe you realize the value in giving back and are curious what to do next.

If it's the former, we'd ask the value of being right in this case? Being able to successfully hire talented millennials despite your company not being philanthropic doesn't seem like much to celebrate. If it's the former, we've got you covered! We specialize in helping growing companies engage their teams in giving, and a big part of our work is displaying that giving to boost brand identity and -- you guessed it -- recruitment.

Below, we've listed some things to think about when leveraging giving as part of your recruitment. (Note: these are intended for companies that have some foundation of philanthropy within their organization. Many of the companies we work with do not, and that's part of the value we add. If you are a company that does not, email us at

  • Review your recruiting profiles: Built In, Glassdoor, etc. all have Benefits & Perks related to your workplace giving & volunteering programs. (Super easy)
  • Summarize your giving efforts and include them in your job descriptions. (Easy)
  • Look back at your giving efforts and put a report together that external stakeholders can see showcasing the impact you've created in the communities in which you work and live. (Not so easy, unless you've got Percent Pledge)

As you can see, making giving a part of your recruiting strategy is no heavy-lift. Recruiting is largely an exercise in storytelling and including your "philanthropic story" into the recruiting pitch can be quite effective. And if you're a growing company with an overstretched 1-3 person "People" team, then you're in luck!

Helping companies just like you is why Percent Pledge exists. We realize you don't have the expensive workplace giving platforms or internal CSR teams that large companies do, so we went about fixing that. Combining unique workplace giving technology, group volunteering services, and personalized impact reporting, we make it easy for you to make an impact. We do all the work, don't require any heavy integration, and make sure you're able to tell recruits a transparent "philanthropic story".

If you'd like to get acquainted, simply email me at

Joel Pollick

Written by Joel Pollick

Founder & CEO @ Percent Pledge. Expert in workplace giving, volunteering, and employee engagement for fast-growing companies.

Interested in helping your people support their favorite causes and serve their local communities?