Percent Pledge Press

SpotHero: Engaging the Team in Giving

Joel Pollick
Posted by  Joel Pollick on May 21, 2019

“SpotHero values giving back to causes that create a positive social impact, and Percent Pledge empowers our team to live that value in an exciting new way. Now our team can seamlessly support their favorite causes and further our impact on the community." - Nikki Facchini, Senior Director, People


For a fast-growing company like SpotHero, it’s vital to continually improve the employee experience. Giving is an important aspect of the employee experience, and employees had even formed an internal giving team. The Happy Heroes jumpstarted SpotHero’s community engagement, but members ran up against typical competing business priorities.

“We tried to have a cadence and strategy, but we’re a growing startup and got busy so it was pretty all over the place”, said one Happy Hero. SpotHero wanted to support the Happy Heroes and engage all employees in such an inherently positive aspect of the employee experience.


Percent Pledge engaged the Happy Heroes and SpotHero leadership, focusing on three areas: (1) employee-giving technology, (2) local volunteer experiences, and (3) key cause-driven giving campaigns. From just three weekly one-hour co- working sessions, we were able to address each of these areas and diagnose the best way to holistically engage the SpotHero team in giving.

Percent Pledge then got to work. Over a three week period, we custom-configured our giving platform, planned a local volunteer experience, and began vetting of non-profit partners for cause- driven giving campaigns such as Breast Cancer Awareness Month.


Percent Pledge’s "CSR in-a-box" solution enables growing companies like SpotHero to holistically engage their team in giving, with minimal lift. In addition to volunteer management, our giving platform uniquely empowers employees to make giving a habit. Custom-configured for each company, employees can seamlessly donate a small % of their monthly take-home/budget to their favorite cause(s).

Once employees #MakeThePledge, which takes just 3 minutes, the platform: 

1. Automates monthly giving

2. Tracks both employee and company impact

3. Delivers employees personalized Pledge Reports showing exactly how their Pledge is making an impact!

(Of note, the ongoing transparency our Pledge Reports provides Pledgers has helped achieve 98% retention.)


We first introduced Percent Pledge at SpotHero’s new office and employees immediately took to the platform, with many taking the 3 minutes to #MakeThePledge on the spot. One employee even made immediate use of our referral feature, posting her unique link on Slack and adding five teammates to her “Pyramid Scheme for Good” in under an hour! And a week following the platform introduction, we hosted a volunteer experience for SpotHero’s team at Chicago’s Casa Central, in Humboldt Park. With our CSR in-a-box solution, giving has become the expectation at SpotHero: Percent Pledge has changed expectations...employees now expect giving to be an ongoing part of company culture and it’s great to have that full- team expectation around something so positive.”

$30 Avg. SpotHero Pledge

$3,000 Admin Cost Savings

26 Vetted Charities Helped

80% Pledge Report Engagement

I Made the Pledge because...

“I think giving back should be a part of everyday life.” - Justin, Operations Associate

"We can all do more to give and this is an awesome organization." -Nicole, General Manager

"I want to make regular contributions to charities addressing areas I care about." -Matt, VP, Sales

About SpotHero: One of TIME’s 50 Genius Companies, SpotHero is North America's leading parking reservation service, empowering drivers to find and book parking at thousands of garages, lots, and valets across the US and Canada. Launched in 2011, SpotHero is headquartered in Chicago and has secured $57.5 million in funding.

Joel Pollick

Written by Joel Pollick

Founder & CEO @ Percent Pledge. Expert in workplace giving, volunteering, and employee engagement for fast-growing companies.

Interested in helping your team support their favorite causes and serve their local communities?