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Rapid Response to the California Wildfires

Cori Hammoor
Posted by  Cori Hammoor on Sep 29, 2020
Here’s how companies can unite as forces for good and support nonprofits on the frontlines of wildfires in the West.

4 minute read

 
Fires are spreading across 10 states, leaving homes destroyed, millions of acres burned, and thousands of families displaced. To make matters worse, California is battling a surge in COVID-19 cases during a time when poor air quality and displaced residents is making social distancing that much more difficult. As always, nonprofits are rapidly taking action — with many top-rated charities committed to providing emergency services and medical care to individuals and communities impacted by the fires. As nonprofits are standing on the frontlines of these fires, companies are choosing to make an impact too.
 
California Fire Foundation's Rapid Response
One nonprofit that has been leading the charge in wildfire rapid response is California Fire Foundation (CFF). Formed in 1987, CFF provides emotional and financial assistance to families of fallen firefighters, firefighters, and the communities they protect. In 2014, they created their Supplying Aid to Victims of Emergency (SAVE) program, to bring immediate relief to those who have lost their homes as a result of fire or other natural disasters throughout California. This program allows frontline firefighters to provide SAVE gift cards, valued at $250, directly to fire victims. The SAVE gift card enables victims to purchase basic necessities, such as food, clothing, medicine, or temporary shelter. During the Camp, Hill, and Woolsey Fires of 2018, over 10,000 SAVE cards were distributed, totaling over $2.6 million in assistance. Fast forward to 2020, California Fire Foundation is still supplying this essential support to victims, which in turn, will help thousands.

CFF has recently joined the large network of Percent Pledge charity partners. As an official partner, when companies or individuals make a donation to CFF, Percent Pledge will provide impact stories sharing exactly how donors are positively impacting their organization.
 
How Companies Should Rapidly Respond
There are several ways to rapidly respond to natural disasters, and nonprofits like CFF inspire many, but some companies don’t know how to help and support those affected.

A couple of ways companies can rapidly respond:
       1. Inspire your team by making a generous contribution to a pre-vetted charity on behalf of your company.
             Pro Tip: Let your team know why the company made the donation and how it aligns with your company’s values.
       2. Curate a shortlist of pre-vetted nonprofits, like the CFF and Direct Relief (both Percent Pledge partners!), that are                     directly impacting the wildfires and offer to match donations.
             Pro Tip: Set specific goals and timelines around the match to create urgency and reasons to celebrate once a goal is               achieved.

In response to the California wildfires, Percent Pledge has partnered with 4 charities that are actively helping the affected communities and they are now a part of our Disaster Relief Portfolio. This portfolio has been activated to allow companies, employees, and individuals to rapidly respond by supporting and helping the displaced families and affected communities.
 
Why Companies Should Rapidly Respond
Now is the time to make a big impact as a company for several reasons.
       1. Adaptability drives a new competitive advantage.
       2. A socially-minded company is the type of company employees want to work for and investors want to invest in.
       3. It’s easy to do good, which makes you feel good and look good.
 
Rapid response is what consumers, employees, and investors look for in companies. You can start your big impact now...with us.
 
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Cori Hammoor

Written by Cori Hammoor

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