When it comes to implementing workplace giving, it’s easy to opt for a simple giving approach. A straightforward plan that provides an increase in basic metrics, like the amount donated or the rate of employee participation. This is often what we see before partnering with companies, and we get it -- growing companies often have overstretched 1-3 person People teams. BUT, in order to fully realize the positive power of giving (e.g. hiring better talent for less, more engage employees, and better employee retention) you must be able to track -- and display -- your total impact.

If you are a business leader looking to grow your business (so really, if you are a business leader!) then you obsess over talent. You know that growth won't be possible without attracting top talent. You also probably know that today's top talent is -- and will continue to be -- millennial. And you should now know that millennials care.