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What The Neural Link Between Giving & Happiness Can Do For Your Business

Joel Pollick
Posted by  Joel Pollick on Sep 16, 2019

Scientists recently found a neural link between giving and happiness. And while this linkage has never been rocket science, now it's also officially real science! So, what does this mean for you and your business? Well, it's simple. To explain, let's use the Transitive Property--remember that one from middle school?!

In case you were checked out during that class (and didn't watch Even Stevens), the Transitive Property goes like this: If A = B and B = C, then A = C.

Great, so first let's dive into what this science-which is detailed below-means for your business.


A = Giving

B = Happier Employees

C = Better Business Results


If Giving = Happier Employees, and Happier Employees = Better Business Results, then Giving = Better Business Results.

In its simplest form, that relationship is what this discovery means for you and your business. You already know that happier employees are better for business, and probably invest accordingly in new ways to increase employee happiness. What this science—and your team of socially-conscious millennials—should help you realize is that it's time to invest accordingly in providing employees ways to give back.

Percent Pledge makes it possible—and easy—for growing businesses like yours to make it happen! It takes client companies an average of just 3 hours to introduce our turnkey giving solution, increase employee happiness, and begin to do better by doing good.

These are the main ways we serve companies like SpotHero, Candid Co & Yello:

  • Pledge Portals: unique workplace giving platform configured for each company partner
  • Pledge Reports: ongoing personalized impact reports for both employee & company
  • Volunteer Concierge: curated group volunteering (team bonding on steroids)

If you’d like to learn more, fill out the form below or email

A neural link between generosity and happiness by Soyoung Q. Park, Thorsten Kahnt, Azade Dogan, Sabrina Strang, Ernst Fehr & Philippe N. Tobler.

Overview: "Generous behavior is known to increase happiness, which could thereby motivate generosity. In this study, we use functional magnetic resonance imaging and a public pledge for future generosity to investigate the brain mechanisms that link generous behavior with increases in happiness. Participants promised to spend money over the next 4 weeks either on others (experimental group) or on themselves (control group). Here, we report that, compared to controls, participants in the experimental group make more generous choices in an independent decision-making task and show stronger increases in self-reported happiness. Generous decisions engage the temporo-parietal junction (TPJ) in the experimental more than in the control group and differentially modulate the connectivity between TPJ and ventral striatum. Importantly, striatal activity during generous decisions is directly related to changes in happiness. These results demonstrate that top–down control of striatal activity plays a fundamental role in linking commitment-induced generosity with happiness."

Joel Pollick

Written by Joel Pollick

Having worked Consulting for 5+ years... Joel Made the Pledge because Percent Pledge was all he could think about.

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