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Matching Donation Programs on the Rise

Cori Hammoor
Posted by  Cori Hammoor on Nov 2, 2020
Despite the ongoing economic turmoil so many face, a beautiful new uptick in matching donation programs has emerged.

4 minute read

With recent events (COVID-19 and Black Lives Matter), companies are now held to a higher standard when it comes to philanthropy. Stakeholders, partners, investors, employees, and consumers are now holding companies accountable for the positive impact they make on social issues and causes. And companies are responding.

More and more companies are not only listening to employees' call for support of major social causes like COVID-19 Relief and the Black Lives Matter movement, they are multiplying their employees' positive impact on these causes with matching donations.

So if your company is considering a matching donation program, here are the major benefits, as well as steps involved with launching one.
 
Benefits of matching donation programs
 
Matching employee donations increases a company’s positive social impact and
  1. engages employees through valuing employees’ passions.
    • When employees have the power to support various charities or causes they believe in, they are more engaged as their company supports their passions and beliefs.
  2. attracts top talent as they are more likely to work for a socially responsible company.
    • 75% of millennials would take a pay cut to work for a socially responsible company. And 76% of millennials consider a company’s social and environmental commitments before deciding where to work.
  3. attracts consumers as they are more likely to buy from a socially responsible company.
    • 86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s extremely important said they were very likely to purchase a product based on that commitment.
And a company with positive social impact also enhances branding and marketing, not to mention sustainable content. 
 
Implementing a matching donation program
 
A successful matching donation program can be implemented in 2 different ways: internally or externally.

Do-It-Yourself (8 steps)
  1. Research charities -OR- crowdsource charities from employees
  2. Verify 501(c)3 charities
  3. Contact charities to form a partnership
  4. Gather marketing and educational materials for employees
  5. Provide employees a system to process the donations -OR- have employees donate to the charity individually, then submit donation receipts to your team
  6. Track and manage all employee donation receipts to accurately account and share the team’s progress
  7. Execute the company's matching donations (either match one-by-one as employees donate -OR- match in a few large gifts once all employees donate)
  8. Collect company match donation receipts to ensure the totals equal the employee totals
With Percent Pledge (1 step)
Internal matching donation programs take a lot of resources, so most companies outsource to philanthropic experts, like us, saving time and money. We do all of the work for you - from finding pre-vetted charities to tracking and managing the donations and impact. So what do you do? Simply customize your matching and watch your company’s positive impact increase.

It’s easy to do good with Percent Pledge by your side. Let us be your in-house philanthropy experts - helping your company engage and attract top talent and consumers.
 
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Cori Hammoor

Written by Cori Hammoor

Interested in helping your people support their favorite causes and serve their local communities?