Companies need more than a fully stocked fridge to create a strong, sustainable culture.
3 minute read
The grass is always greener
In the era of offices with beer on tap and fridges lined with La Croix, companies are constantly needing to make culture-focused improvements to remain desirable -- and relevant.
Glassdoor’s 2019 Mission & Culture Survey found that over 77% of adults across four countries (the United States, UK, France, Germany) would consider a company’s culture before applying for a job there, and if you explore any Built In site, you’ll see entire pages devoted to company culture. From game rooms to recreational clubs, it’s clear there’s a keeping up with the Joneses mentality from company to company. And with a workforce that’s only getting younger each year, companies have to work that much harder to engage their employees.
Millennials, who will soon make up 50% of the workforce, are the least engaged generation, moving around from job-to-job more frequently than any other. So with company leaders constantly up against this grass is always greener mentality, culture has to be something much deeper, and longer-lasting, than happy hours and stocked fridges.
Engaging employees with philanthropy
In search for something deeper and longer-lasting, companies have been turning to workplace philanthropy programs. From organizing quarterly volunteer events to charitable matching programs, culture-focused companies have brought giving to the forefront and, in doing so, have increased employee engagement. But they’re not doing it alone.
Companies of all sizes have been working alongside philanthropy platforms like Percent Pledge to make their workplace giving programs as effective and sustainable as possible. If companies have platforms and services for important initiatives in sales or marketing, then why not for employee engagement and culture? High-growth startups and Fortune 100s partner with Percent Pledge so their giving programs are customized and measurable.
Low risk, high reward
So in this critical time, when nonprofits need our support more than ever, giving back in the workplace is a low risk solution to retaining talent and improving your brand. A recent Benevity study found that companies who offer giving and volunteer programs can reduce employee turnover by 57%. And with employee turnover being the top HR concern, it seems like a no-brainer for companies to focus even more on their charitable giving and volunteer programs.
Let Percent Pledge be your company’s solution to increasing employee engagement and improving your employer brand. Beer taps will run out, but giving back isn’t going anywhere anytime soon.
- Gallup Millennial Study
- Benevity Retention Study
- Happy Employees are Good for Business: How to Increase Employee Happiness
- #ThreeTips: Modern Workplace Giving & Volunteering Programs
- Forbes Roundup: Doing Good is Good for Business
- SpotHero Case Study
- Dear Employer, Today’s Top Talent Cares; Here’s How You Can Too
- The Power of Transparency in Workplace Giving
- The Importance of Giving in Recruiting Today’s Top Talent