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The Benefits of a Matching Donation Policy + Program

Cori Hammoor
Posted by  Cori Hammoor on Sep 13, 2021
Employees, stakeholders, and consumers are now holding companies accountable for the positive impact on social issues and causes. And companies are responding. Learn the benefits of a matching donation policy and program.

2 minute read

 
Employees are demanding companies to be socially responsible. More and more companies are not only listening to employees' calls for social impact, but they are also multiplying their employees' positive impact on causes with matching donations (resulting in a beautiful uptick in matching donation programs). 
 
Benefits of matching donation programs
 
Engages employees through valuing their passions.
55% of employees currently give back. So by allowing employees to support various charities or causes they believe in and are already supporting, it empowers them to bring their full selves to work as their company supports their passions and beliefs (Percent Pledge Passion Assessment 2021).
 
Attracts and retains top talent.
83% of employees would be more loyal to a company that helps them contribute to social and environmental issues. Plus, 88% of millennials and 74% of employees say their job is more fulfilling when given opportunities to impact social issues positively (Cone 2016).
 
Stays competitive as an employer brand.
71% of employees say it is imperative or very important to work where the culture supports giving and volunteering (America's Charities Snapshot Employee Donor Research). Plus, 75% of millennials would take less pay to work for a socially responsible company (Cone 2016). Today’s talent (Millennials + GenZ) have a desire beyond money. Once there is a direct link to a social impact program, it inherently boosts recruitment. 
 
Above are a few benefits of matching donation programs. Still, the best benefit of all is supporting the nonprofits making a difference in social issues and causes employees care about most. 
 
Learn more on how to create and manage an effective matching donation program here.
 
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Cori Hammoor

Written by Cori Hammoor

Marketing Manager @ Percent Pledge.

Want to learn more about implementing a matching donation program? Request a demo here.