Percent Pledge Press

We are announcing the release of a new COVID-19 Relief Portfolio to help companies, employees, and everyday donors become a force for good during this difficult time. Our force for good will begin mobilizing in full on April 6th. 

This book has become the single most important reading for my personal and entrepreneurial journey and--spoiler alert--it is all about GRATITUDE. More precisely, it is all about the practice of gratitude.

Our interview with Aly Murray--Co-Founder & Executive Director of our partner charity UPchieve--on how charities are adapting to COVID-19 and why now is a critical time for companies to make a big impact.

The data is quite clear, today's talent CARES! As a result, workplace giving & volunteering programs have evolved from "giving to charity" to "gaining an edge". Leading edge companies are acting accordingly to make modern giving programs a core business strategy and - with these three tips - you can too. 

The holidays and new year (together, the giving season) present a low-lift, high-impact opportunity to engage employees. Why? It's the time of year when employees are [1] most philanthropic but also [2] most checked out; giving season programs activate #1 while counteracting #2. So, here are 8 fun - and easy - program ideas.

HealthTech employees are highly altruistic, and many have previously worked at non-profits (similar to EdTech). Also, HealthTech is a young industry that is recruiting a lot of millennial talent. It's a perfect storm for employee bases eager for opportunities to give back.

"Once you’ve identified your combined business and socials missions, you need to ensure that both your customers and your employees fully understand it. Our missions are published to our company website, and every employee and contractor is equally aware of both missions and the importance we place on them."

Benjamin Franklin famously said that there were only two "sure things" in life: death and taxes. While he was - for better or worse - correct about those two inevitable certainties, Percent Pledge may have a third "sure thing" to add to Mr. Franklin's list. 

In case you were checked out during that class (and didn't watch Even Stevens), the Transitive Property goes like this: If A = B and B = C, then A = C. This property is helpful to understand the business value of the neural link between giving and happiness.

It works like this: if Giving = Happier Employees and Happier Employees = Happier Customers, then Giving = Happier Customers (and many other improved business results).