In case you were checked out during that class (and didn't watch Even Stevens), the Transitive Property goes like this: If A = B and B = C, then A = C. This property is helpful to understand the business value of the neural link between giving and happiness.
It works like this: if Giving = Happier Employees and Happier Employees = Happier Customers, then Giving = Happier Customers (and many other improved business results).
Scientists recently found a neural link between giving and happiness. And while this linkage has never been rocket science, now it's also officially real science! So, what does this mean for you and your business? Well, it's simple. To explain, let's use the Transitive Property--remember that one from middle school?!
In case you were checked out during that class (and didn't watch Even Stevens), the Transitive Property goes like this: If A = B and B = C, then A = C.
Great, so first let's dive into what this science-which is detailed below-means for your business.
A = Giving
B = Happier Employees
C = Better Business Results
If Giving = Happier Employees and Happier Employees = Happier Customers, then Giving = Happier Customers.
In its simplest form, that relationship is what this discovery means for you and your business. You already know that happier employees are better for business, and probably invest accordingly in new ways to increase employee happiness. What this science—and your team of socially-conscious millennials—should help you realize is that it's time to invest accordingly in providing employees ways to give back.
Percent Pledge makes workplace giving & volunteering easy for growing companies like Visibly & Yello. It takes companies just 3 hours to introduce our turnkey solution, which includes these 3 main offerings:
- Pledge Portals: modern workplace giving platform, which enables employees to seamlessly support their favorite causes
- Pledge Reports: personalized impact reports (employee & company), which drive employee engagement and easy cause marketing
- Volunteer Concierge: curated group volunteer events, which connect employees through service (aka team bonding on steroids)
If you’d like to learn more, fill out the form below or email firstname.lastname@example.org.
A neural link between generosity and happiness by Soyoung Q. Park, Thorsten Kahnt, Azade Dogan, Sabrina Strang, Ernst Fehr & Philippe N. Tobler.
Overview: "Generous behavior is known to increase happiness, which could thereby motivate generosity. In this study, we use functional magnetic resonance imaging and a public pledge for future generosity to investigate the brain mechanisms that link generous behavior with increases in happiness. Participants promised to spend money over the next 4 weeks either on others (experimental group) or on themselves (control group). Here, we report that, compared to controls, participants in the experimental group make more generous choices in an independent decision-making task and show stronger increases in self-reported happiness. Generous decisions engage the temporo-parietal junction (TPJ) in the experimental more than in the control group and differentially modulate the connectivity between TPJ and ventral striatum. Importantly, striatal activity during generous decisions is directly related to changes in happiness. These results demonstrate that top–down control of striatal activity plays a fundamental role in linking commitment-induced generosity with happiness."